Pampers for Preemies
Touch is the first sense a baby develops and is the most active sense connecting them to the outside world. For 1 in 13 babies born prematurely in the UK, their skin can be up to 2x thinner than that of full-term babies, leaving it so sensitive every touch can feel huge.
Touch and parental presence have a powerful influence on preemie babies' development such as heartrate and breathing, sleep quality, brain development and pain response. However, parents often face limitations in touching or holding their fragile premature baby.
To help preemie babies have the best possible start in life, we want to support parents to feel more involved in their baby’s care through comfort holding and nappy changes. Together with Bliss, the leading charity for babies born premature or sick, Pampers is working to touch the lives of premature babies and their families, through the donation of Pampers’ smallest nappies which provide comfort and protection for their delicate skin, to providing tailored support to empower parents and families in their premature baby’s care.
Watch our video to see how Pampers are supporting premature babies and their families, to ensure they have the comfort and support they need.
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Help Pampers help premature babies
At three sizes smaller than a regular newborn nappy, Pampers Preemie Protection are specifically designed for premature babies weighing less than 1.1lb (500g). Over the years, we have donated hundreds of thousands of these nappies to premature babies via UK hospitals, and we want to make sure that Pampers Preemie Protection nappies are accessible for every premature baby in the UK.
If your hospital would like to order Pampers Preemie Protection nappies please email the Pampers team at firstname.lastname@example.org
Pampers in partnership with Bliss
Bliss is the UK’s leading charity for babies born premature or sick, and champions the right for every single one of them to receive the best care. Bliss works by:
• empowering families
• influencing policy and practice
• enabling life-changing research
Pampers works in partnership with Bliss to ensure support is there when you need it.
Support the Campaign
Together with Bliss, the UK’s leading charity for babies born premature and sick, Pampers is working to touch the lives of premature babies and their families, ensuring they feel supported and loved. And you can help!
For every click/swipe up on select campaign posts or share of #PampersForPreemies on Instagram and Twitter between 17th and 30th November 2021, Pampers will donate to Bliss.
For every pack of Pampers nappies purchased in ASDA stores, between the 8th and 29th of December 2021, or online between 11th November and 29th of December 2021, Pampers will donate a nappy to a family in need through partnership with In Kind Direct.
A special design to let babies rest
Trusted by NICU nurses for over 40 years, Pampers Preemie Protection nappies are created specifically for the developmental needs of premature babies.
The contoured fit is comfortable on tiny hips, while the all-over fastening and all-around absorbency mean that they can be changed with minimal disruption, thereby allowing uninterrupted sleep.
Meet the researcher
Susan Ludwig leads the team who developed Pampers Preemie Protection. Learn more about her personal story, which inspired the innovation, and the changes since her idea became reality 20 years ago.