All babies need plenty of sleep for happy, healthy development. And it’s even more crucial for the 1 in 13 babies born prematurely in the UK every year, who sleep 97% of the time.

Pampers have designed a nappy specifically for premature babies that is less intrusive and keeps that precious sleep uninterrupted. So babies can sleep on and grow strong.

Watch our video to see just how important it is, and how Pampers Preemie Protection allows them to sleep uninterrupted…

At three sizes smaller than a regular newborn nappy, Pampers Preemie Protection are specifically designed for premature babies weighing less than 1.8lb (800g). Over the years, we have donated hundreds of thousands of these nappies to premature babies via UK hospitals, and we want to make sure that Pampers Preemie Protection nappies are accessible for every premature baby in the UK.

And that’s where you come in! For every pack of Pampers purchased at Asda, both in store or online, between 7th November and 7th January, we’ll donate a Pampers Preemie Protection nappy to a tiny one in need.

Bliss is the UK’s leading charity for babies born premature or sick, and champions the right for every single one of them to receive the best care. Bliss works by:
    •    empowering families
    •    influencing policy and practice
    •    enabling life-changing research
Pampers works in partnership with Bliss, so reach out for support when you need it.

Trusted by NICU nurses for over 40 years, Pampers Preemie Protection nappies are created specifically for the developmental needs of premature babies.

The contoured fit is comfortable on tiny hips, while the all-over fastening and all-around absorbency mean that they can be changed with minimal disruption, thereby allowing uninterrupted sleep.

Susan Ludwig leads the team who developed Pampers Preemie Protection. Learn more about her personal story, which inspired the innovation, and the changes since her idea became reality 20 years ago.