Prematurity can feel like a lonely experience for both a preemie baby and their family. Restricted neonatal access intensified by the current pandemic has meant that feeling of separation has been even greater, leaving parents feeling isolated, impacting their mental health and affecting their ability to bond with their baby during this precious time.
Together with leading prematurity charity Bliss and in-hospital technology partner vCreate, Pampers is working to ensure premature babies and their families are supported; from the donation of the world’s smallest nappies that provide comfort and protection to the most fragile babies, to better access to technology and resources to support parents in the care of their premature baby.
Watch our video to see how Pampers are supporting premature babies and their families, to ensure they have all the comfort and support they need.