Touch is crucial for the development of premature babies¹, but their skin is 2x thinner than those born full-term which makes it vulnerable². Because of this, parents (52%) feel nervous to touch their premature baby³.
That’s why Pampers Preemie Protection nappies are specially designed for even the most fragile of skin which can enable moments of bonding and development. With an all-over fastening for a customisable fit, a nappy change can be carried out in any position. Pampers continues to donate these nappies to hospitals and parents across the UK.
If you’d like to help raise awareness this World Prematurity Day, then you can show your support too. For every pack of Pampers nappies purchased at Boots between Nov 6th 2024 and Jan 2nd 2025, Pampers will donate 1 premature nappy in the UK to premature babies (T&Cs apply*)