Touch is crucial for the development of premature babies¹, but their skin is 2x thinner than those born full-term which makes it vulnerable². Because of this, parents (52%) feel nervous to touch their premature baby³.

 

That’s why Pampers Preemie Protection nappies are specially designed for even the most fragile of skin which can enable moments of bonding and development. With an all-over fastening for a customisable fit, a nappy change can be carried out in any position. Pampers continues to donate these nappies to hospitals and parents across the UK.

 

If you’d like to help raise awareness this World Prematurity Day, then you can show your support too. For every pack of Pampers nappies purchased at Boots between Nov 6th 2024 and Jan 2nd 2025, Pampers will donate 1 premature nappy in the UK to premature babies (T&Cs apply*)

*For every Pack of Pampers nappies and nappy pants purchased in Boots between Nov 6th 2024 and Jan 2nd 2025, Pampers will donate 1 premature nappy to premature babies in the UK.

 

¹ Aslam MD, et al. Development of Fetal Senses: Implications in Intrauterine and Postnatal Life.

² Visscher M, Narendran V. The Ontogeny of Skin. Adv Wound Care (New Rochelle). 2014 Apr 1;3(4):291-303.

³ Pampers Prematurity Research September 2024 UK; Sample 302 Parents of children aged 0-4 born prematurely.

At three sizes smaller than a regular newborn nappy, Pampers Preemie Protection are specifically designed for premature babies weighing less than 1.1lb (500g). Over the years, we have donated hundreds of thousands of these nappies to premature babies via UK hospitals, and we want to make sure that Pampers Preemie Protection nappies are accessible for every premature baby in the UK.


If your hospital would like to order Pampers Preemie Protection nappies please email the Pampers team at 

pampers.preemies@foundever.com

Pampers has partnered with Bliss since 2017 to ensure essential support is there when parents and premature or sick babies need it the most. This year, Pampers will donate to support the recruitment of Bliss Champions back onto units to provide parents with emotional support in the early stages of their babies journey. This service provides families with emotional and practical support both on neonatal units across the UK and when they return home with their little ones.

If you are interested in supporting Bliss Champions, or would like to discover more about the service, please visit https://www.bliss.org.uk.

Bliss is the UK’s leading charity for babies born premature or sick, and champions the right for every single one of them to receive the best care. Bliss works by:


    •    empowering families
    •    influencing policy and practice
    •    enabling life-changing research

Trusted by NICU nurses for over 40 years, Pampers Preemie Protection nappies are created specifically for the developmental needs of premature babies.

The contoured fit is comfortable on tiny hips, while the all-over fastening and all-around absorbency mean that they can be changed with minimal disruption, thereby allowing uninterrupted sleep.


Susan Ludwig leads the team who developed Pampers Preemie Protection. Learn more about her personal story, which inspired the innovation, and the changes since her idea became reality 20 years ago.

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